"The secret of old recipes jealously preserved in a drawer at home”.
The old Jole pastry
shop, founded in 1930, is located in a historic building in the central square
of Sassello, a charming village in the mountains of the Beigua Park, half an
hour from the sea in the province of Savona. It was founded by Caterina Dabove
and her husband Pietro Rossi. She had just closed the post office, changing
horses for the stagecoaches, an ancient and fundamental service at the time,
due to the advent of motorisation, and he, Pietro Rossi, founder of the first
macaroons factory, wanted to expand the business and needed new space.
pastry shop licence was extended by investing in new equipment, renovating the
laboratory and adding to the already famous production of “Sassellini”
(soft-hearted chocolates), that of the traditional "amaretti di
Sassello" (Sassello’s macaroons), thus dusting off the old recipes
jealously kept in a drawer at home.
This is the story of the Antica Pasticceria Jole, recognised
and entered in the register of historic companies in Italy.
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