Confartigianato Liguria is the association of like-minded artisans which brings together companies and professionals in artisan craftsmanship and production activities operating on Ligurian soil.
With constant attention paid to adding to and promoting the value of local economic activity, Confartigianato Liguria has created a new project called
Quality Artisan and Tourism Itineraries in Liguria. Its goal is to promote tourist itineraries focusing on craftsmanship and know-how in order to encourage a meeting of minds between the supply and demand of quality Ligurian products, while simultaneously reinforcing the image of Liguria’s hinterland as a tourist destination by showing its many points of excellence.
The project was created in the knowledge that tourism is a fundamental resource for Liguria’s economy. This has become even greater in recent years, becoming a determining factor for employment and for service-related small businesses. The originators of the project also hold the conviction that it is necessary to activate instruments in our region that reflect present times and contemporary modes of tourism.
And thus, the project to create an interactive web portal, available in several languages, that can be visited by using a mobile mode was born. Also included in the project is a dedicated APP that can be downloaded on smart-phones, the distribution of QRCode material to aid web contact and the diffusion of information.