For those who shy away from ostentation
and standardised behaviour, flattened only by the big industrial brands, and
who prefer a more private, personal dimension linked to the sensations that not
only luxury clothing can create, it is time to get closer to the fashion houses of Ligurian craftsmanship.
Being guided only by intimate emotions
(for which we are willing to pay more), or by absolute rationality whereby we
try to save as much as possible (cost/quality ratio) is becoming an
increasingly extreme and widespread behaviour. For some marketing experts, it
is an authentic revolution whose protagonist is above all the woman who is
'freer, more independent, courted throughout life rather than in the few years
between youth and marriage', but also the man who is 'more competitive for
taste or necessity, or more amiably single': new consumers with an increasingly
dynamic world view, more and more to explore, more and more sexy.
On the e-commerce platform you will find the clothing of some Ligurian artisan companies: Arianna Cashmere, Les Couturieres de Portofino and Sidoti.