Hair Designer Soft Loren

Hair Designer Soft Loren

Vittorio Mariano opened his first hairdresser’s establishment in Rapallo in 1986 after having attended the Academy. Today his salon covers 180 square meters and offers a “total experience”. The interior space is subdivided into various spaces. There is a very private hair and scalp study department, an original artistic studio, and an elegant hair fashion salon.  

Vittorio Mariano signs his cosmetics lines, “Professional Hair Care System”, the fruit of in-depth studies, experience and rigorous clinical tests in collaboration with prestigious cosmetics doctors and pharmacologists, to meet the needs of each hair.

His love of fashion induced hair designer, Vittorio Mariano, to propose many fashion parades, taking care personally of the choreography and set design in order to document the visual aspect of the hairstyle and the collections of dresses and jewelry that he designed, including bridal clothes, formal and gala wear.   


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