"Some people think that luxury is the opposite of poverty. It is not. It is the opposite of vulgarity' (Cocò Chanel).
The more culture grows, the more
information about lifestyle models, the more the need for sustainability
(including economic sustainability) grows, the more we value our
non-standardised aesthetic sensibility and the more the need and value of
quality craftsmanship and direct dialogue with those who interpret people's
style on a daily basis on how they are and how they look increases.
Fashion is fun and constant change.
Fashion-trends are traces and paths that we follow without feeling oppressed by
them, as are styles rooted in tradition and memories. They embody from time to
time vitality, sensuality, energy, movement, classicism, fantasy. Sometimes
extroversion and hints of madness. Dressing fashionably, 'being' fashionable,
makes us feel at ease in the different situations we frequent and with the
people we care about. Sometimes the more we are captive to it, the freer and
safer we feel. Other times we are 'fashionable' because we do not follow
Discover the artisan companies of Youliguria in the "fashion and accessories" sector.