LIGURIAN FASHION IN TWO WORDS

Practicality, good taste and durability are favoured, following a 'vaguely British' style. Blue jeans were born in Genoa.

LIGURIAN FASHION IN TWO WORDS

 Fashion in Liguria has a clearly recognisable signature: it is refined, rarely "over the top" and yet original.

It does not change to follow fashions, but is inspired by new prints and high-tech fabrics. Ligurian fashion houses favour attention to detail and tailoring, because a well-structured suit never goes out of fashion.

Sober colours alternate with bright and contrasting ones, like the colours of this land that for centuries has dressed monarchs from all over Europe, but that also spread the casual style by inventing blue jeans: the name comes from "Blue de Gênes".

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