Practicality, good taste and durability are favoured, following a 'vaguely British' style. Blue jeans were born in Genoa.
Fashion in Liguria has
a clearly recognisable signature: it is refined, rarely "over the
top" and yet original.
It does not change to follow fashions, but is
inspired by new prints and high-tech fabrics. Ligurian fashion houses favour
attention to detail and tailoring, because a well-structured suit never goes
out of fashion.
Sober colours alternate with bright and contrasting ones, like
the colours of this land that for centuries has dressed monarchs from all over
Europe, but that also spread the casual style by inventing blue jeans: the name
comes from "Blue de Gênes".
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